In 2021 Lemon & Paeroa introduced a marketing campaign named "Area Manu". It started using a gentleman in Area, wearing an area suit, who jumps from a System to no cost fall to the bottom, and eventually landing inside of a pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa started out Manu Utilized Sciences Aotearoa (MASA) which